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C2H4 Released a Sci-Fi SS18 Collection Entitled 'ZERO GRAVITY'

Fashion label C2H4 released a line of edgy pieces for its Spring/Summer 2018 second drop entitled the ZERO GRAVITY collection. The concept that the brand embraced when crafting this series explores an imagined future of the human population. Designer YiXi envisions the year 2082 and imagines what people would be wearing, exploring the theme of the unknown. To dive deeper into the concept, C2H4 follows a narrative of a group of chemists who travel 70 years into the future to Mars.

The new C2H4 ZERO GRAVITY collection incorporates militaristic undertones and functional fabric materials and details. Some standout items from the collection include the RECONSTRUCTED SLEEVE HOODIE, which is boxed-shaped with gear pocket details and the UTILITY M-65 JACKET, which is a lightweight jacket with a hidden hood and detachable waist-pouch. Other key garments are the OZONE GENERATOR PULLOVER with multiple pockets and a small cross-chest bag and the SIDE STRAP TRACKPANTS, which are classic tearaway-style pants with utility buckle details.
Trend Themes
1. Futuristic Fashion - Opportunity for disruptive innovation in the fashion industry by creating clothing that explores imagined future themes.
2. Militaristic Undertones - Opportunity for disruptive innovation in the fashion industry by incorporating militaristic elements and functional fabric materials.
3. Functional Details - Opportunity for disruptive innovation in the fashion industry by designing garments with functional details like hidden hoods, detachable pockets, and utility buckle details.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in the fashion industry by embracing futuristic themes, incorporating militaristic elements, and focusing on functional details.
2. Textile Manufacturing - Opportunity for disruptive innovation in the textile manufacturing industry by developing new materials and techniques to create functional fabrics.
3. Outdoor Gear - Opportunity for disruptive innovation in the outdoor gear industry by integrating militaristic elements and functional details into lightweight jackets, tearaway-style pants, and other garments.

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