More than a dozen New York City restaurants have teamed up with Veuve Clicquot to pair unique burgers with the brand's iconic expressions. Through the reservations platform Resy, people can book their spot to experience burgers and Champagne like never before.
Peak in Hudson Yards, will serve a wagyu burger with Veuve Clicquot Yellow Label during its lunch service, and beverage director Zachary Kameron says, "The richness of the bacon and sharp creaminess of the Tumbleweed cheddar are a dream with the Pinot driven notes of the champagne."
As part of the experience, there will also be burgers made with grilled pineapple and guava barbecue sauce, and the unconventional burger pairings will include some vegetarian-friendly options at select locations.
Champagne-Paired Burger Tours
14 NYC Restaurants are Exploring Burger & Veuve Clicquot Pairings
Trend Themes
1. Champagne-paired Burgers - Restaurants are exploring the pairing of unique burgers and champagne, presenting a disruptive innovation opportunity for the food and beverage industry.
2. Reservations Platforms - The use of reservations platforms for unique dining experiences presents a disruptive innovation opportunity for the tourism and hospitality industry.
3. Vegetarian-friendly Options - Restaurants offering vegetarian-friendly options for unconventional burger pairings present a disruptive innovation opportunity for the fast food and vegetarian food industries.
Industry Implications
1. Food and Beverage - The food and beverage industry has the opportunity to explore the pairing of unique burgers with champagne to offer new and exclusive dining experiences.
2. Tourism and Hospitality - The tourism and hospitality industry can leverage the use of reservations platforms for unique dining experiences to attract customers looking for exclusive, one-of-a-kind dining experiences.
3. Fast Food and Vegetarian - The fast food and vegetarian food industries have the opportunity to explore unconventional burger pairings with vegetarian-friendly options to cater to a wider range of customers.