Burberry recently previewed their Wrap Strap Watch at the Burberry Prorsum Spring/Summer 2009 men's runway show.
The Wrap Strap Watch has an urban chic feel to it and seems to be inspired by safari colors. These classy timepieces contain military-like dials, while the hour and minute hands are in Luminova.
You can pick one of these Swiss-made, snake-like Wrap Strap Watches in Burberry stores for around $500.
Implications - With the recent economic downturn, many consumers are looking to dress casually as empathetic solidarity for their peers. The fashion industry is thus offering luxury goods with watered-down looks to meet this consumer demand. Corporations can expect their competitors to follow suit and introduce less luxurious design elements into their product lines.
Slithering Watches
Burberry's Wrap Strap Watches Look Like Snakes
Trend Themes
1. Casual Luxury - Opportunity to offer luxury goods with more casual and approachable designs to meet consumer demand during economic downturn.
2. Watered-down Looks - Innovation opportunity to introduce less luxurious design elements into product lines to appeal to cost-conscious consumers.
3. Safari-inspired - Potential for incorporating safari colors and themes into fashion accessories to create a unique and on-trend appeal.
Industry Implications
1. Fashion - Fashion industry can capitalize on the trend for casual luxury by offering watered-down looks and safari-inspired designs in their product lines.
2. Luxury Goods - Opportunity for luxury goods industry to adapt their designs to meet consumer demand for more casual and affordable luxury options.
3. Accessories - Innovation opportunity for accessories industry to incorporate safari colors and themes into their products, such as watches, to appeal to trendy consumers.