Timberland continues to grow its new ongoing Built for the Bold campaign as it showcases three new collaborations that include the talents of Samuel Ross‘ A-COLD-WALL*, WHO DECIDES WAR, and Veneda Carter. The first features work with Veneda Carter as she delivers two footwear silhouettes that update the signature Original Yellow Boot with 6-inch Patent Leather Boots accented with co-branded dog tags and the Tall Lace boots with 100% nubuck leather with a stiletto heel.
Speaking about the designs, Carter states, "Growing up in the ’90s and 2000s, I was super fascinated by hip hop culture and how Timbs were styled and worn by some of my favorite artists [...] To have the opportunity to work with Timberland to create my own personal spins on their icon has been such a cool experience. This is a brand I’ve loved for years – they really created boot culture and I’m excited to be part of it."
Collaborative Stealthy Footwear Designs
Timberland Expands its Build for the Bold Campaign
Trend Themes
1. Collaborative Footwear Designs - Opportunities for fashion brands to collaborate with artists and innovators to create unique and desirable products.
2. Updating Iconic Designs - Opportunities for brands to refresh their classic designs with new materials and details, appealing to both new and loyal customers.
3. Stiletto-heeled Boots - Opportunities for brands to explore the intersection of rugged and feminine styles with stiletto-heeled boots.
Industry Implications
1. Fashion - Fashion brands can collaborate with artists and innovators to create unique and desirable products, updating their classic designs with new materials, details, and styles.
2. Footwear - Footwear companies can explore the intersection of rugged and feminine styles with stiletto-heeled boots, updating iconic designs with new materials and details that appeal to both new and loyal customers.
3. Hip-hop Culture - Hip-hop culture is a source of inspiration for fashion and footwear brands, who can create products that appeal to fans of the genre and its associated fashion trends.