PepsiCo is excited to announce the launch of its latest innovation, bubly burst, a refreshing and flavor-forward addition to the bubly brand family. bubly burst features bold fruit flavors, vibrant colors, zero added sugar, and minimal calories. This new beverage offers a burst of deliciousness and maintains the playful and fun essence that defines the bubly brand's previous releases.
bubly burst comes in six delightful flavors: Triple Berry, Peach Mango, Watermelon Lime, Pineapple Tangerine, Cherry Lemonade, and Tropical Punch. All variants contain just ten calories or less and no added sugar, so consumers can indulge in their favorite flavors guilt-free while enjoying a refreshing burst of fruit.
In line with PepsiCo's commitment to sustainability, bubly burst is packaged in 100% recycled PET single-serve 16.9oz bottles.
Consumers can find bubly burst nationwide, as it will be available in grocery stores, gas stations, convenience stores, and online platforms.
Fruit-Forward Sparkling Waters
PepsiCo Launches the bubly burst Lineup with New Fruit Flavors
Trend Themes
1. Bold Fruit Flavors - Capturing consumers' attention with explosive fruit tastes that redefine traditional sparkling waters.
2. Sustainable Packaging Solutions - Revolutionizing the beverage industry by promoting eco-friendly materials for single-serve products.
3. Low-calorie Indulgence - Introducing guilt-free beverage options that prioritize health-conscious consumers' preferences without sacrificing taste.
Industry Implications
1. Beverage - Creating a market disruption through innovative fruit-infused sparkling water offerings that cater to evolving consumer demands.
2. Packaging - Embracing sustainable practices in packaging design to meet the rising environmental awareness of consumers in the beverage sector.
3. Retail - Adapting to the shift towards healthier beverage choices by stocking and promoting low-calorie, flavor-rich options in stores and online platforms.