'Lovestruck' is a new bubble bar for the bath from Lush Cosmetics, which is being released as part of its new assortment for Valentine's Day.
The vegan bath product is made with both fragrant and nourishing ingredients such as the natural oils of lemon, geranium and petitgrain. Beginning with its Christmas collection, Lush Cosmetics has begun to use only natural preservatives in its bath products—in keeping with this initiative, this new Lush Cosmetics product is also free from any synthetic preservatives.
By including emoji references in products and campaigns, brands increase their chances of capturing the attention of young audiences who appreciate the references to the expressive, universal and visual language of social media and Internet culture.
Emoji Bath Bars
The 'Lovestruck' Bubble Bar for the Bath Takes After a Popular Emotive Character
Trend Themes
1. Emoji-inspired Bath Products - As brands incorporate emoji references in their products, there is an opportunity to capture the attention of younger audiences and create unique bath products.
2. Natural and Vegan Bath Products - As Lush Cosmetics uses only natural preservatives in their bath products, there is an opportunity for other brands to adopt this initiative and create safer and more ethical products.
3. Social Media Influenced Beauty Products - As brands use visual elements from social media cultures, there is an opportunity to connect with younger audiences and create more trendy and attractive products.
Industry Implications
1. Cosmetics Industry - As Lush Cosmetics promotes natural and vegan ingredients, there is an opportunity for other cosmetics brands to adopt this practice and create healthier and more ethical products.
2. Bath Products Industry - As emoji references become more popular in bath products, there is an opportunity for bath product companies to create unique and visually appealing products to cater to younger audiences.
3. Social Media Marketing Industry - As brands utilize social media influenced visuals, there is an opportunity for social media marketing companies to assist in creating successful campaigns that engage younger audiences.