When you think of the British telephone booth, you instantly think of the classic red booth, but the BT ArtBox project aims to completely re-imagine this iconic symbol.
Commissioned by British Telecom in celebration of its 25th anniversary with ChildLine, the BT ArtBox project has invited artists and designers to artfully redesign the classic red telephone booth. Artists invited include Romero Britto, fashion designer Giles Deacon and Keith Tyson, a 2002 Turner prize winner, among others.
Each artist was given a full-size replica of the Sir Giles Gilbert Scott-designed original K6 telephone booth, says the BT ArtBox website, to do with it as he or she pleased. Some artists chose to cover the entire booth with a print or pattern, such as leopard print or a floral motif. Others even deconstructed the booth to create an entirely new form, such as a stacked sculpture or couch.
The redesigned phone booths from the BT ArtBox project will be on display around London between June 18 and July 16, after which they will be auctioned off to raise money for ChildLine.
Artfully Redesigned Phone Booths
The BT ArtBox Project Re-Imagines the Traditional Telephone Box
Trend Themes
1. Artistic Redesigns - Disruptive innovation opportunity: Companies can explore partnerships with artists and designers to create unique and visually striking products.
2. Repurposing Iconic Symbols - Disruptive innovation opportunity: Industries can repurpose iconic symbols to create new products or experiences that capture consumer nostalgia and attention.
3. Charitable Collaborations - Disruptive innovation opportunity: Businesses can collaborate with non-profit organizations to create projects that combine art, design, and philanthropy for social impact.
Industry Implications
1. Art and Design - Disruptive innovation opportunity: The art and design industry can explore new ways to collaborate with brands and businesses to create unique products and experiences.
2. Tourism and Hospitality - Disruptive innovation opportunity: The tourism and hospitality industry can incorporate iconic symbols and art installations to attract and engage visitors.
3. Social Impact and Non-profit - Disruptive innovation opportunity: Non-profit organizations can partner with brands and artists to create innovative projects that raise awareness and funds for impactful initiatives.