At a select number of supermarkets and convenience stores in Japan, Starbucks fans will now be able to find the chain's beloved orange brulee latte in a refreshing iced format. The ready-to-drink Starbucks beverage combines the decadent taste of a popular kind of dessert with richly aromatic coffee, milk and a burst of fresh citrus flavor.
The newly launched Starbucks beverage offers a quick way for consumers to enjoy the creamy and comforting experience of a coffee beverage with all the refreshment offered by iced and citrus-flavored drinks. For the utmost convenience, the grab-and-go product is packaged with a straw and a bright takeaway cup that's splashed with an array of citrus slice graphics, plus other summery icons and colors.
Citrusy Creme Brulee Lattes
Starbucks Japan's Iced Orange Brûlée Latte is Ready to Drink
Trend Themes
1. Iced Citrus-infused Coffees - Starbucks has expanded its ready-to-drink beverage line to incorporate the newly-launched iced orange brulee latte, suggesting a trend in demand for iced coffee drinks infused with fruity flavors.
2. Convenience Store Ready-to-drink Beverages - The release of Starbucks's orange brulee latte in select convenience stores in Japan signals an increasing demand for on-the-go, ready-to-drink coffee beverages.
3. Comforting Coffee Dessert Hybrids - The combination of the rich taste of dessert and the aromatic flavor of coffee in Starbucks's iced orange brulee latte suggests a growing trend in the creation of coffee-based dessert hybrids.
Industry Implications
1. Ready-to-drink Beverage Industry - The release of Starbucks's orange brulee latte as a ready-to-drink product presents an opportunity for growth in the market for on-the-go coffee drinks and innovative flavor combinations.
2. Convenience Store Industry - As a growing number of consumers prioritize convenience in their daily lives, the availability of ready-to-drink coffee beverages like Starbucks's orange brulee latte may continue to permeate convenience store shelves.
3. Coffee and Cafe Industry - The release of Starbucks's iced orange brulee latte showcases a continued commitment by coffee chains to innovate and offer new flavor options to consumers seeking unique coffee experiences.