'Foolproof Brow Powder' is the newest release from Benefit Cosmetics, aiming to make the process of perfecting the look of one's eyebrows as easy as possible.
The product is offered in three shades, each of which provides a palette of two shades that can be used to fill in brows for a natural, full look. To make the application process easy on consumers, Benefit's Foolproof Brow Powder packaging is shaped in such a way that visualizes where the contrasting shades should be placed. The compact kit also includes a small applicator that may be used for on-the-go touch-ups.
Although there are many monochromatic makeup products on the market that are designed for one's brows, Benefit describes that "the lighter-to-darker shade duos mimic the gradual look of natural brows, and the eyebrow-shaped pan makes for an easy guided application."
Eyebrow Makeup Kits
Benefit's 'Foolproof Brow Powder' Packages Boast Dual Shades
Trend Themes
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3. On-the-go Applicator - Innovations in packaging designs can incorporate tools for portability and accessibility on-the-go
Industry Implications
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