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Arby’s Brings Back Brisket Bacon Flatbread After a Six-Year Hiatus

After a nearly six-year absence, Arby's has brought back its fan-favorite Brisket Bacon Flatbread.

For a limited time, fans can once again get their hands on the Brisket Bacon Flatbread from participating Arby's locations. The sandwich is a meaty creation that features sliced, 13-hour smoked beef brisket, paired with pepper bacon, melted cheddar cheese, smoky BBQ sauce, shredded lettuce, sliced tomato, and mayo. All these toppings are served on a warm and fluffy pita flatbread.

Fans can order the returning sandwich on its own, or as part of a Brisket Bacon Flatbread Meal, which comes with your choice of side and a small drink. With the combo, fans also have the option to swap out any of the regular sides for your choice of Jalapeño Bites, Loaded Curly Fries, or Mozzarella Sticks for a small charge.
Trend Themes
1. Limited-time Offer Sandwiches - The trend of offering popular sandwich specials for a limited time allows companies to create excitement and urgency for customers to visit their locations.
2. Revived Menu Items - Reviving popular menu items can be a cost-effective way for companies to tap into customer nostalgia and loyalty while minimizing the risk of creating new products.
3. Customizable Combos - Providing customizable combos can appeal to a wider range of customers and allow for more upselling opportunities for companies.
Industry Implications
1. Fast Food Chains - Fast food chains can benefit from offering limited-time specials and reviving popular menu items to increase foot traffic and customer loyalty.
2. Food and Beverage - The food and beverage industry can use the trend of customizable combos to provide more choices for customers and increase profit margins through upselling.
3. Marketing and Advertising - Marketing and advertising companies can capitalize on the trend of limited-time offers and revived menu items by creating effective campaigns that generate buzz and excitement among customers.

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