Following the debut of its bridal collection, Rixo is introducing its first bridesmaid collection and it was created to "celebrate the beauty in individualism." The collection helps to make sure that each and every bridesmaid looks their best yet still looks part of a cohesive group.
Rixo co-founders Henrietta Rix and Orlagh McCloskey found five key bridesmaid shapes and styles, ranging from halter to V-neck cuts to tiered and A-line silhouettes. To maintain a sense of harmony throughout the designs, the brand uses a Virtues of Rosemary print, which is available in shades of coral, green and blue—inspired by vintage lingerie and silk slips. With a silhouette to suit the preferences of different bridesmaids, the collection offers a fresh and modern approach to outfitting the wedding party.
Individualistic Bridesmaid Collections
Rixo's Dresses Help Everyone Look Their Best, Harmoniously
Trend Themes
1. Individualistic Bridesmaid Collections - Brands can create customized bridesmaid collections that celebrate the beauty in individualism, while maintaining the harmony of the group.
2. Customizable Bridal Wear - There is an opportunity to create customizable bridal wear, allowing brides and bridesmaids to mix and match styles while staying true to the overall look and feel of the wedding.
3. Vintage-inspired Prints for Special Occasions - Brands can incorporate vintage-inspired prints in their special occasion collections to add a touch of elegance and uniqueness.
Industry Implications
1. Bridal Fashion - Bridal fashion designers can create individualistic bridesmaid collections to cater to a wider range of bridesmaids' personal styles.
2. Fashion Technology - Fashion technology companies can develop online platforms for bridesmaids to design their own customized dresses while remaining within the boundaries of the bride's overall vision.
3. Special Occasion Spaces - Special occasion spaces can incorporate vintage-inspired prints in their decor and styling to create a unique and elegant atmosphere for weddings and other special events.