Mac's Brewery beer, a New Zealand-based brand, is well-known down under for its exceedingly flavorful selection of beers. The company recently enlisted graphic design company Shine to make over the brand's packaging presentations. This resulted in Mac's Brewery Beer receiving an unusual style of alcohol branding. Each bottle has been painted in a metallic, bronze-like hue and features textured glass on the top half of the bottle. The textured ridges not only look highly appealing, they also give beer drinkers a firmer grip on their bottles.
Mac's Brewery beer is available in a wide variety of unique flavors such as 'Sassy Red Best Bitter' and 'Spring Tide Lower-Carb Lager.'
Implications - Today's consumer is not impressed with aesthetic enhancements that serve no purpose. In today's digital age, excess is high, granting the average adult the ability to decipher between unnecessary bells and whistles and actual added value. That being said, companies must ensure to add not just aesthetic, but functionality when updating products.
Bumpy Beer Branding
The New Packaging Design for Mac's Brewery Beer Selections is Seriously Groovy
Trend Themes
1. Aesthetic Functionality - The trend of adding both aesthetic and functional elements to product designs to provide added value and appeal to discerning consumers.
2. Textured Packaging - The trend of incorporating texture into product packaging to enhance visual appeal and provide a better grip for consumers.
3. Unique Flavor Selections - The trend of offering a wide variety of distinct and unconventional flavors to cater to the evolving tastes of beer consumers.
Industry Implications
1. Graphic Design - The industry of graphic design can explore disruptive innovation opportunities by incorporating both aesthetic and functional elements into their designs.
2. Packaging - The packaging industry can seize disruptive innovation opportunities by incorporating textured surfaces into their designs to enhance product appeal and consumer experience.
3. Craft Beer - The craft beer industry can capitalize on disruptive innovation opportunities by offering a wide range of unique and unconventional flavors that cater to the evolving preferences of beer enthusiasts.