Brewdog's new beer campaign was designed to grab the attention of political leaders, in the hopes of making a statement about the importance of acknowledging climate change.
The beer's ingredients are made from components gathered from areas heavily impacted by climate change, such as using water sourced from the melting ice caps. The company boldly listed each ingredient on the label, next to an equally controversial illustration of President Donald Trump firing a laser at a polar bear. The beer, humorously named "Make Earth Great Again" was advertised alongside a hilarious promotional video which outlines the dangers of global warming, highlighting that it's the "biggest threat to our planet."
To make matters even more difficult to ignore, BrewDog will serve its climate change beer from a tap installed inside of a stuffed polar bear, which the company claims is one of the "biggest causalities of climate change."
Climate Change Beer Campaigns
BrewDog's New Beer Encourages Drinkers to Make Earth Great Again
Trend Themes
1. Climate Change Awareness - Opportunity for companies to create campaigns that raise awareness about climate change and its impact on the environment.
2. Sustainable Sourcing - Opportunity for businesses to source ingredients and materials from areas heavily impacted by climate change, emphasizing the need for sustainable practices.
3. Sustainable Marketing - Opportunity for brands to use unconventional and humorous marketing tactics to draw attention to important environmental issues like climate change.
Industry Implications
1. Brewery and Beverage - In the beer industry, there is a potential for innovative breweries to create products that highlight environmental issues and promote sustainable practices.
2. Advertising and Marketing - The advertising industry can explore creative campaigns and strategies to raise awareness about climate change and encourage sustainable behavior through thought-provoking messages.
3. Green Activism - Green activist groups can collaborate with businesses to create impactful campaigns that advocate for climate change action and promote sustainable practices.