Advertising agency Havas implemented a "Breast Cancer Fight Club" into its Chicago-based office's lobby in attempt to raise money for Breast cancer awareness.
The pink-clad boxing ring invites guests to throw digitally-connected punches, while the advertising agency donates 25 cents per swing. Taking a more literal approach to the fight against breast cancer, this creative and charitable stunt enables individuals to get energized, vent frustrations and help a great cause.
The boxing ring concept was developed with the intention of eliminating "passivity" from fund raising campaigns, by encouraging people to take more aggressive and physical actions. Madeline Myers, one of Havas' content writers stated, "this installation is meant to get people involved, bring individuals from all walks of life together to fight on the same team against something many of us could not fathom fighting alone."
Charitable Office-Based Fight Clubs
The Breast Cancer Fight Club is Located in an Office Lobby
Trend Themes
1. Charitable Fight Clubs - Creative office-based initiatives encourage individuals to get energized and involved in charitable causes through physical actions.
2. Digital-connected Fundraising - Fundraising campaigns are incorporating digital technology to eliminate passivity and encourage more active participation in charitable causes.
3. Creative Charity Stunts - Companies are increasingly using creative and innovative stunts to raise awareness and funds for charitable causes.
Industry Implications
1. Advertising and Marketing - The advertising and marketing industry can leverage creative initiatives, like charitable fight clubs, to promote social responsibility and brand awareness.
2. Technology - The incorporation of digital technology, as seen in the digital-connected fundraising trend, presents opportunities for innovation and disruption in the technology sector.
3. Non-profit Organizations - Creative charity stunts can help non-profit organizations to gain more visibility and funding for their causes while promoting active participation and engagement.