The Brazilians have found some whimsical ways to liven up their storm drains. SAO! and Delufuent teamed up to create 6emeia, a project that involves painting the streets of Sao Paulo.
Implications - Graffiti artists create street art to express their perspective on pervasive social issues and make a subversive statement; this storm drain compares the pollutants that enter the drain to cigarette smoke entering a person's lungs. Businesses can use this practice to their advantage by creating revolutionary and rebellious campaigns in outdoor public spaces. The most successful of these ambient campaigns will also take a gritty social or activist tack to inspire a reaction from passersby and guarantee attention.
Drainage Graffiti
Brazilian 6emeia Project
Trend Themes
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Gritty Street Art — Opportunity for businesses to incorporate revolutionary and rebellious campaigns in outdoor public spaces.
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Activist Ambient Advertising — Creating campaigns that take a gritty social or activist tack to inspire a reaction from passersby and guarantee attention.
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Whimsical Urban Art — Opportunities for artists to create street art that brings color and life to urban landscapes.
Industry Implications
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Advertising — Opportunities for advertising agencies to create unique and attention-grabbing campaigns in urban environments.
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Art — Opportunities for artists to bring their creativity to public spaces and contribute to the cultural fabric of cities.
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Urban Planning — Opportunities for cities to incorporate public art into their designs, making streets and public spaces more vibrant and engaging.