It is not the norm to come across beautifully branded potato chips for some reason; it could be the fact that the market has been stable for so long, so there is a lack of competition or the fact that potato chips are targeted as a youngsters and child-friendly snack.
However, new brands are entering the market and creating hipster branded potato chips to appeal to young adults who like to munch on snacks that not only taste good, but look good as well. Don Perolete's line of potato chips are doing exactly that and they are bound to get noticed quickly.
Designed to look like a retro grandpa with a bowler hat and extravagant mustache, the vintage wallpaper-looking packaging is aesthetical and warm.
Hipster Chip Branding
This Line of Branded Potato Chips Looks Modern and Quirky
Trend Themes
1. Hipster Branded Snacks - The trend of hipster branding in the snack industry presents an opportunity for innovative potato chip packaging that appeals to young adults.
2. Youth-oriented Snack Market - The increasing interest in potato chips as a young adult snack creates an opportunity for brands to tailor their products and marketing towards this demographic.
3. Aesthetic Packaging Design - The demand for aesthetically pleasing packaging in the potato chip market provides a disruptive innovation opportunity for unique and visually appealing designs.
Industry Implications
1. Snack Food Industry - Incorporating hipster branding into snack products can help brands differentiate themselves and tap into new market segments.
2. Food Packaging Industry - The rise of aesthetically pleasing chip packaging creates a need for innovative packaging solutions that balance functionality and visual appeal.
3. Marketing and Advertising Industry - The shift towards targeting young adults with chip products requires creative marketing strategies that resonate with this demographic's preferences and values.