The work of Brain Mash, an art studio based in Novosibirsk, Russia, is made for selfie-obsessed individuals. It is a series of wall paintings that are given a 3D treatment to make it appear as though they are jumping right out at its audience. Although there is already a fun interactive element just by looking at Brain Mash's paintings, he takes it to another level by encouraging people to become involved in them even more.
Brain Mash does this by having part of each artwork stand out as though it was actually being held by someone. When a person does approach this portion of the painting, they do become apart of it themselves. Coming alive before people's very eyes, Brain Mash's work involve pop culture references and more.
3D Wall Paintings
Studio Brain Mash Creates Artworks that Jump Right Out at People
Trend Themes
1. Interactive Art Installations - Disruptive innovation opportunity: Create immersive art experiences that actively involve the audience, blurring the line between viewer and participant.
2. Augmented Reality Art - Disruptive innovation opportunity: Combine traditional painting techniques with augmented reality technology to create dynamic and interactive artworks that merge the digital and physical worlds.
3. Selfie-friendly Artworks - Disruptive innovation opportunity: Design artworks specifically tailored for the social media generation, incorporating elements that encourage sharing and viral exposure.
Industry Implications
1. Art and Entertainment - Disruptive innovation opportunity: Integrate technology into traditional art forms to engage and captivate modern audiences.
2. Social Media Marketing - Disruptive innovation opportunity: Collaborate with artists and influencers to create unique and shareable content that sparks brand engagement and drives online conversations.
3. Tourism and Travel - Disruptive innovation opportunity: Develop interactive art installations as tourist attractions that enhance visitor experiences and create memorable destinations.