Caribou Coffee is making it easier for consumers to get their daily dose of caffeine without resorting to coffee thanks to its new lineup of BOUsted Caffeinated Beverages.
Caribou's new BOUsted Caffeinated Beverages are a lineup of sparkling drinks that feature the same energy boost of caffeine, but without the coffee taste. Instead, the drinks come in a variety of fruit-forward flavors, and are made without the use of artificial flavors, artificial sweeteners, or artificial preservatives.
As far as the drinks themselves go, there are three different options available depending on the level of sweetness you desire. For instance, the Craft Soda BOUst drinks are sparkling waters sweetened with fruit flavors, while the Sparkling Water BOUst beverages contain sparkling water and just a hint of fruit flavor. Finally, the Juice BOUst (Sparkling or Blended) drinks combine juices and fruit flavors in either sparkling or blended form.
Extra-Caffeinated Fruit Drinks
Caribou Coffee's New BOUsted Caffeinated Beverages Skip the Coffee
Trend Themes
1. Non-coffee Caffeinated Beverages - Opportunities exist for innovators to create new non-coffee caffeinated beverages with unique flavors.
2. Sparkling Energy Drinks - There's potential in creating new sparkling energy drinks that are both healthy and flavorful like Caribou's BOUsted Caffeinated Beverages.
3. Natural Energy Drinks - Natural, artificial-free energy drinks could be the next big thing in the beverage industry due to the popularity of Caribou's BOUsted Caffeinated Beverages.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend of non-coffee caffeinated drinks and create similar products to Caribou's BOUsted Caffeinated Beverages.
2. Health Food Industry - The health food industry can use Caribou's BOUsted Caffeinated Beverages as an inspiration to make natural energy drinks that can attract health-conscious customers.
3. Sparkling Water Industry - Sparkling water industry can create more varieties of low-to-no sugar sparkling water with unique flavors, inspired by Caribou's craft soda BOUst drinks.