Traditional kimchi is known for its spicy flavor profile and gut-healthy profile, but the Bottlebrush Ferments 'The Green One' kimchi aims to change this with a dedicatedly different taste. The product has been created by the London-based startup to offer consumers a product packed with immunity boost properties and the detoxifying benefits of the fermented food without the spiciness of the traditional Korean variety. The recipe sees the carrot red chili and red pepper powder usually found in the ingredients replaced with cucumber, pad choi and coriander.
The Bottlebrush Ferments 'The Green One' kimchi was boasted by the company in a release that explained, "High in vitamin C, prebiotics and bone strengthening manganese and phosphorus, this sharp and layered kimchi is packed with beta carotene-rich Chinese napa cabbage, anti-carcinogenic mooli and cucumber, which boosts levels of vitamin A, B, C and K. Pak choi bring even more greens to the table, along with a mix of essential minerals, while coriander delivers disinfecting, antiseptic and antifungal properties."
Probiotic Spice-Free Kimchis
The Bottlebrush Ferments 'The Green One' Has an Alternative Flavor
Trend Themes
1. Spice-free Fermented Foods - Companies can innovate by creating different variations of fermented foods that cater to consumers who want the health benefits without the spice.
2. Immunity-boosting Foods - The trend of offering immunity-boosting foods can be reflected through different product variations while meeting the needs of health-conscious consumers.
3. Plant-based Kimchi Varieties - Creating plant-based kimchi variations can attract new consumers while providing options for those who prefer alternative diets, leading to a growth opportunity for the plant-based food industry.
Industry Implications
1. Fermented Food Industry - Companies can innovate by introducing new flavors and variety to the traditional fermented food industry for consumers who want to experiment with different taste profiles.
2. Health Food Industry - The health food industry can capitalize on offering immunity-boosting foods and supplements that meet the needs of consumers who are prioritizing their well-being.
3. Plant-based Food Industry - There is a growth opportunity for the plant-based food industry by introducing more plant-based variations of traditional dishes such as kimchi.