When it comes to beverage packaging, there's either a bottle or a can, but the 'Cottle' is a bottle can that looks to help merge the concept of both these packaging designs.
The 'Cottle' borrows design cues from both the can and the bottle to deliver an innovatively different experience and packaging experience for consumers.
The entirety of the 'Cottle' is crafted from aluminum, but features a funneled neck that's more like a bottle than a can. This helps to make the can more functional and aesthetically pleasing to drink straight from rather than having to reach for a glass to pour the beverage into.
Aimed at the craft beer market and other specialty drink brands in the market, the Crown Bevcan Europe 'Cottle' bottle can could help to change packaging perceptions for consumers and brands.
Hybrid Beverage Packaging
The 'Cottle' Bottle Can from Crown Bevcan Europe is Revolutionary
Trend Themes
1. Hybrid Packaging Designs - The 'Cottle' bottle can showcases how combining different packaging designs can create an innovative and more functional packaging experience.
2. Aluminum Packaging Material - The 'Cottle' bottle can highlights the disruptive innovation potential of aluminum as a material for beverage packaging.
3. Craft Beverage Packaging - The 'Cottle' bottle can targets craft beer and specialty drink brands, signaling an opportunity for disruptive innovation in the craft beverage packaging industry.
Industry Implications
1. Packaging Industry - The 'Cottle' bottle can presents a shift in traditional beverage packaging options and thus, could impact the entire packaging industry with new disruptive innovation opportunities.
2. Aluminum Industry - The 'Cottle' bottle can suggests the increasing potential for the aluminum industry to gain popularity as a more sustainable and functional material for the packaging of various consumer goods.
3. Craft Beverage Industry - The 'Cottle' bottle can indicates a disruptive innovation opportunity for the craft beverage industry to revamp its packaging and better appeal to consumers with a more convenient and unique drinking experience.