Massively successful third-person online shooter Fortnite is now offering players the "Boogie Down" dance to those who beef up their account security with two-factor authentication. By offering an incentive to players to enable this security feature, Epic games, the developers of Fortnite, are hoping to quell the hacking of accounts and preserve player's quality of life. By enabling the feature, players will be prompted to enter a second code, following their regular password, which will be sent via an app, email, or text.
The "Boogie Down" emote is the latest dance added to the game and was created as part of a contest launched by Epic in spring 2017. The contest challenged players to enter videos of themselves performing a signature dance and in April 2018 the winner was finally announced.
Video Game Security Updates
Fortnite's "Boogie Down" Dance is Being Offered to 2FA Users
Trend Themes
1. Two-factor Authentication Incentives - Offering incentives for users to enable two-factor authentication to secure their accounts in order to create a reliable and safe relationship between the user and the game/company.
2. User Account Security - A focus on user account security to prevent hacking and preserve players' experiences within an online game.
3. Community Interaction - Interactive initiatives to keep players engaged by incorporating their content with features within the game.
Industry Implications
1. Gaming - Using Interactive features to keep players engaged and increase security measures in online gaming.
2. Cybersecurity - Creating innovative security measures that go beyond just a username and password to secure user accounts.
3. Marketing - By encouraging players to enable two-factor authentication by offering an incentive, there's a unique opportunity to create marketing messaging in a fun, relatable way.