The latest Bodega Fall/Winter 2018 collection is comprised of a selection of expressive sportswear options that are designed to encourage an active lifestyle. The expansive capsule roots itself in the concept of living a well-balanced life and this is showcased through a fun editorial video and shoot. Overall, the pieces are casual, featuring tees, hoodies, long-sleeve crewneck shirts, jogger pants and jackets. The color palette is fairly bright, with attention-grabbing hues of yellow, red, purple, green and blue amongst quieter tones of gray, black and white.
Some standout items in the range include the denim Harrington coat, its matching hat and color-blocked hoodie. The first drop of the Bodega Fall/Winter 2018 collection came on September 27th online and at Bodega's Los Angeles and Boston locations, with a second drop planned for December 6th.
Actively Expressive Sportswear
The Bodega Fall/Winter 2018 Capsule Encourages Active Lifestyles
Trend Themes
1. Active Lifestyle Apparel - Opportunity for innovative sportswear items that prioritize the promotion of healthy lifestyles.
2. Expressive Athletic Wear - Opportunity for the introduction of bright and unique designs for sportswear and athleisure wear.
3. Well-balanced Wearables - Opportunity for the development of fashion items that promote overall wellbeing through design and style.
Industry Implications
1. Sportswear - Opportunity for sportswear companies to incorporate bold colors and unique patterns into their designs.
2. Athleisure - Opportunity for athleisure companies to create pieces that are not only fashionable, but also encourage a healthy and active lifestyle.
3. Fashion Retail - Opportunity for retail companies to capitalize on the trend towards clothing and accessories that support a balanced and active lifestyle.