The new Bodega Spring/Summer 2018 collection draws a strong inspiration from the 90s era and its bright aesthetics. The nostalgic vibes are translated through the pieces and especially through the delivery of its lookbook. The editorial is delivered in the form of a zine, nodding to the 90s with vibrant pops of color and props such as pagers. The capsule features a range of graphic printed t-shirts, shorts, long-sleeve shirts, hoodies, headwear and more.
The fashion label's newest seasonal offerings are priced from the range of $12 to $40. Some standout designs from the Bodega Spring/Summer 2018 collection are the pieces that recall D.A.R.E., the education program and the classic Chiquita banana motif. The newest collection is now available for purchase online and at both of its flagship locations.
Vibrant 90s-Inspired Streetwear
The Bodega Spring/Summer 2018 Collection Honors a Nostalgic Era
Trend Themes
1. Vintage-inspired Streetwear - Opportunity for retailers to capitalize on 90s nostalgia and incorporate vintage elements into their designs.
2. Zine-inspired Lookbooks - Opportunity for fashion brands to embrace the DIY aesthetic of 90s zines and apply it to their lookbooks for a more authentic and edgy feel.
3. Affordable Capsule Collections - Opportunity for fashion brands to offer limited-time capsule collections with affordable price points to appeal to younger, budget-conscious consumers.
Industry Implications
1. Fashion Retail - Opportunity for fashion brands to incorporate vintage or nostalgia-inspired elements into their designs and marketing strategies.
2. Digital Marketing - Opportunity for marketers to utilize zine-inspired themes and imagery to appeal to younger consumers who value authenticity and DIY aesthetics.
3. E-commerce - Opportunity for e-commerce retailers to feature affordable capsule collections and target younger consumers who prefer online shopping and budget-friendly options.