The BlogHer 2012 Study Infographic demonstrates how women use the power of blogging and social media in product purchasing. The infograph was created by JumpThru, the company which was founded in early 2011 was established in order to help the accelerate success of female founded companies.
For this chart, JumpThru visually compiled the highlights from the website BlogHer’s 2012 Social Media Study. The simplicity of infograph does not take away from its importance. The char reveals to advertisers and marketers how powerful the online world, via social and blogging, is impacting female voices in their purchasing choices. By establishing this, the BlogHer 2012 Study Infographic shows how strong an influence female voices are becoming.
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