BLESSWELL is a line of CBD-infused grooming products for men from DJ Khaled and CBD producer and manufacturer Endexx Corporation and it aims to "introduce men to a whole body, holistic form of self-care." Inspired by DJ Khaled's own pursuit for wellness, the line of grooming products features 100% U.S. grown and processed hemp and it invites men to discover a more natural approach to caring for their hair and skin.
The sustainably sourced collection includes everything from beard oils to shaving creams, face cleansers and body washes that are each infused with 300 milligrams of CBD.
To kick off the launch of the collection, BLESSWELL is introducing a three-part guided meditation series voiced by Khaled to inspire wellness of the mind and body.
CBD-Enhanced Grooming Products
BLESSWELL is an Everyday Grooming Collection from DJ Khaled
Trend Themes
1. Cbd-enhanced Grooming Products - The trend of incorporating CBD extract into men's grooming products.
2. Natural Self-care - The growing trend of men using natural ingredients for self-care and grooming.
3. Mind-body Wellness - The trend of combining grooming with mental wellness practices through guided meditation series.
Industry Implications
1. CBD Industry - Opportunities for CBD producers and manufacturers to expand into the grooming industry.
2. Men's Grooming Industry - Opportunities for men's grooming companies to incorporate natural, CBD-infused ingredients into their product lines.
3. Mental Wellness Industry - Opportunities for wellness companies to collaborate with grooming companies to offer integrated mind-body self-care products and services.