The juice company Gestus blends fruits and flowers together to create a floral-infused package. Through a collaboration with the design company Kontrapunkt, a new design and logo were created. The end result is a refreshingly bright image of oranges, peaches, apples and raspberries covering the entirety of the bottle with white lettering brushed across the front.
The design blends fruit and flowers together to convey an unrefined natural juice that embodies freshness. There was a heavy importance placed on expressing the fact that there are no additives in Gestus juices.
The design is subtle and endearing based on the vibrant use of the fruits natural colors. Each image is a realistic illustration of the fruit accompanied by clearly, simple, easy-to-read lettering.
Floral Juice Packaging
'Gestus Juice' Blends Fruit and Flowers in its Labels for a Fresh Look
Trend Themes
1. Floral-infused Packaging - Opportunity for creating packaging designs that incorporate flowers to enhance the visual appeal and freshness of products.
2. Natural and Additive-free Products - Growing trend towards emphasizing natural ingredients and absence of additives in product packaging to cater to consumer demand for healthier options.
3. Illustrative Fruit Designs - Demand for realistic and visually appealing fruit illustrations on packaging to create a fresh and enticing product image.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to leverage floral-infused packaging designs to differentiate their products in the market and attract health-conscious consumers.
2. Design and Branding - Disruptive innovation potential for design and branding agencies to collaborate with companies in developing visually appealing and nature-inspired packaging designs.
3. Health and Wellness - Opportunity for health and wellness industry to promote and market natural and additive-free products using visually appealing packaging designs that resonate with consumers.