Black Rock Brewery has received an intriguing upgrade by student Josh Snodgrass, who used vector imaging techniques for a rebranding of the company. The result is a manly-looking brew ready for the taking.
The design in areas almost looks like it takes inspiration from ancient calligraphy, with the alphabet done in a symbolic manner. The background of the packaging is decked out in a dark, gray hue, which provides an ideal backdrop for the colorful lettering in the front. Names like Blood Orange Pale Ale make this brand stand out, because who wouldn't want a beer with a name like that?
Josh Snodgrass took Black Rock Brewery, and gave it an entirely new, masculine aesthetic with the use of his coloring techniques, as well as the vector imaging.
Vector-Rendered Booze Branding
Black Rock Brewery by Josh Snodgrass Uses Raw Images
Trend Themes
1. Vector Imaging Techniques - Opportunity for other breweries and beverage companies to utilize vector imaging techniques to create unique and visually appealing branding.
2. Symbolic Calligraphy-inspired Design - Opportunity for designers in the food and beverage industry to incorporate symbolic calligraphy-inspired designs to differentiate their brands.
3. Bold and Colorful Packaging - Opportunity for packaging companies to create bold and colorful designs that catch consumers' attention and enhance the branding of products.
Industry Implications
1. Breweries - Disruptive innovation opportunity for breweries to rebrand and enhance their visual identity using vector imaging and symbolic calligraphy-inspired designs.
2. Beverage Companies - Opportunity for beverage companies to explore vector imaging techniques and bold packaging designs to create unique and attractive product branding.
3. Packaging Companies - Opportunity for packaging companies to offer innovative and visually striking packaging solutions to breweries and beverage companies.