Millennial-targeted Haus has unveiled several innovative aperitifs to be enjoyed as pre-dinner drinks and its newest creation is the whiskey-inspired Bitter Clove. This aperitif inspired by the spicy and earthy taste of dark liquor boasts a third of the alcohol of whiskey, offering a flavorful alternative that taps into the rise of low-ABV drinking culture. As Haus co-founder and co-CEO Helena Price Hambrecht describes, "We wanted the ritual of drinking without the consequences of high sugar, high alcohol liquor—and it turns out millennials want the same thing."
Bitter Clove is made with distilled and fermented chardonnay grapes and natural botanicals like cloves, star anise, cinnamon and ginger.
Just this June, Haus launched its first flavor, Citrus Flower as an alternative to Aperol, followed by Rose Rosé.
Whiskey-Inspired Aperitifs
Bitter Clove by Haus Tastes Like Dark Liquor But with Less Alcohol
Trend Themes
1. Low-abv Drinking - The rise of low-ABV drinking culture presents opportunities for innovative aperitifs like Haus Bitter Clove.
2. Whiskey-inspired Alternatives - Creating whiskey-inspired aperitifs with lower alcohol content, like Bitter Clove, taps into the demand for flavorful alternatives.
3. Botanical Infusions - The use of natural botanicals, such as cloves, star anise, cinnamon, and ginger, in aperitifs like Bitter Clove, presents a trend towards unique flavor profiles.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can explore innovative options for low-ABV drinks and whiskey-inspired alternatives.
2. Food and Beverage - The food and beverage industry can incorporate botanical infusions, like those found in Bitter Clove, into new product development.
3. Millennial-targeted Products - Brands targeting millennials can tap into the demand for low-ABV and flavorful alternatives by creating whiskey-inspired aperitifs like Haus Bitter Clove.