Food manufacturer's don't usually wear their reveal their personal lives on the wrappers of their products, so it's a surprise to see Bitter Chocolatier packaging describing some rather intimate events. In fact, by studying the various labels of these jars and packets, the consumer is effectively reading the maker's autobiography.
Miguel Molina designed these charming homestyle corked receptacles for a fictional brand of chocolate. Making a pun of a word that describes the unsweetened flavor of cocoa, he invented a pessimistic personality for the face behind these treats. Each separate product has been given a name that alludes to an unpleasant occurance in the chocolatier's life, explaining why exactly he has become so bitter. An ironic twist is that Bitter Chocolatier packaging may lightheartedly allow patrons to treat their troubles with the sugar-coated wisdom of these confections and their chef's mistakes.
Cynical Sweets Branding
Bitter Chocolatier Packaging Complaints to its Consumers
Trend Themes
1. Personalized Packaging - Using packaging that tells a story or reflects the personal life of the manufacturer, offering a unique and intimate experience for consumers.
2. Emotional Branding - Creating branding that evokes specific emotions, allowing consumers to build a connection with the product and brand.
3. Novelty Packaging - Designing packaging that is unique and unexpected, attracting attention and standing out on store shelves.
Industry Implications
1. Confectionery - The confectionery industry can explore personalized and emotionally-driven packaging to create a unique brand experience for customers.
2. Food Manufacturing - Food manufacturers can adopt novel packaging strategies to differentiate their products and create a memorable brand identity.
3. Marketing and Advertising - Marketing and advertising agencies can help businesses develop creative and emotional packaging strategies to enhance brand engagement and customer loyalty.