This birds eye view video is surely to promote Kia's new car Soul, but I can't seem to get over how skilled those drivers are.
From the shape of a gingerbread man, a car, to 'Soul' spelled out, I wonder how much practice it took these drivers to perfect their car art.
Check out the Kia Soul commericla to see if you could pull off a stunt like this!
Implications - Interactive advertisements are more appealing to consumers than attractive imaging. Customers desire a way to experience a product before they purchase it. Companies could focus more on inviting the shopper into the product in order to sell it on a better level.
Moving Car Art
Birds Eye View of Kia Soul Shows Pretty Intense Stunt Driving
Trend Themes
1. Interactive Advertisements - Creating interactive advertisements that allow consumers to experience a product before purchasing it.
2. Attractive Imaging - Using visually appealing imagery to capture consumer attention.
3. Inviting the Shopper - Focusing on inviting the shopper into the product to enhance the sales experience.
Industry Implications
1. Automotive - The automotive industry can utilize interactive advertisements to showcase their vehicles and attract potential buyers.
2. Marketing and Advertising - The marketing and advertising industry can embrace the concept of inviting the shopper into products through interactive campaigns.
3. Retail - The retail industry can incorporate attractive imaging techniques to create visually appealing product displays.