With all the subscription services that are made readily available at our fingertips, many consumers are quite familiar with the concept of the binge-watching session. TV provider USDish.com took this to the next level with a contest that offered one lucky winner $1,000 USD for watching cult-favorite sitcom The Office in its entirety.
Taking into consideration that the series is nine seasons long, this binge-watching session would constitute a 15-hour marathon for people. The contest is ending on March 16th and competitors had nine days to complete the challenge. In addition to the monetary incentive, the winner is to bring home a Netflix gift card, a Dundie, Michael's coffee mug, Jell-O, and a stapler.
Competitive Binge-Watching Sessions
USDish.com Offered $1,000 for Binge-Watching the Office
Trend Themes
1. Binge-watching Competition - The trend of companies hosting binge-watching competitions to engage customers and increase brand exposure.
2. Incentivized Watching - The trend of incentivizing customers to watch entire shows or series by offering rewards and prizes.
3. Cult-favorite Resurgence - The trend of popular old TV shows experiencing a resurgence in popularity through streaming services.
Industry Implications
1. Entertainment - Opportunities for streaming services and TV providers to engage customers and increase subscriptions through binge-watching competitions.
2. Marketing and Advertising - Opportunities for companies to increase brand exposure and customer engagement through incentivized watching.
3. E-commerce - Opportunities for e-commerce platforms to offer merchandise and related products for popular shows or series experiencing a resurgence in popularity.