The majority of cereal branding focuses solely on characters or the product itself, but the MOM’s Best Cereals packaging takes a different approach. Designed by Ideas that Kick, the cereal branding features various outdoor landscapes that have been chromatically drawn to correlate the natural health cereals to nature itself. This dedication to a wholesome branding approach also features imagery on the back of people enjoying outdoor life in a bid to help reinforce the healthy lifestyle that the food is a part of.
While aspirational branding and over-the-top mascots have dominated the cereal market for many years, the MOM’s Best Cereals identify how brands are taking a different approach. The honest, wholesome approach to branding the products speaks to consumers on a deeper level to help incite a different kind of brand loyalty.
Outdoor Landscape Cereal Branding
The MOM’s Best Cereals Feature Scrumptiously Inviting Packaging
Trend Themes
1. Nature-inspired Packaging - Opportunity for cereal brands to differentiate themselves by incorporating outdoor landscapes into their packaging designs.
2. Lifestyle Reinforcement - Brands can leverage imagery of people enjoying outdoor activities on packaging to reinforce the connection between their products and a healthy lifestyle.
3. Deeper Brand Loyalty - By adopting a wholesome branding approach, cereal brands can establish a stronger emotional connection with consumers, leading to increased brand loyalty.
Industry Implications
1. Cereal Manufacturing - Cereal companies can explore innovative packaging design strategies to differentiate their products in a competitive market.
2. Food and Beverage - Brands outside the cereal industry can draw inspiration from the nature-themed packaging approach to create unique and appealing product designs.
3. Marketing and Advertising - Marketing agencies can assist cereal brands in developing wholesome branding strategies that resonate with consumers on a deeper level.