The latest Bernhard WIllhelm Fall/Winter 2018 collection presents a series of eclectic pieces at Paris Fashion Week recently. The German fashion designer centers the focus of its latest offerings around artwork and popular visual concepts. As HYPEBEAST reports, Willhelm spotlights art commodification, in the light of cultural and religious ideals that globalization have immensely capitalized upon. He dramatically translates the concept of commodified art through his quirky lookbook of art-centric offerings.
The Bernherd Willhelm Fall/Winter 2018 collection has accents of the infamous Mona Lisa painting and the Salvator Muni painting. It's found on patch details, through prints, and jacquard knits on a wide range of loose silhouettes, and draping pieces that occasionally wraps around the models to imitate religious apparel. Art imagery makes an appearance with props such as corn, prescription pills, the words "clap" and "capital" that are included, and other Hollywood symbols. Additionally, the models hold up signs that read "no photos" in reference to the culture within museum settings.
Art Trope-Mocking Collections
The Bernhard Willhelm Fall/Winter 2018 Line Jabs at Art Tropes
Trend Themes
1. Art Trope-mocking Fashion - The Bernhard Willhelm Fall/Winter 2018 collection satirizes art tropes in a playful and quirky way, offering disruptive opportunities for fashion brands to challenge traditional artistic representation.
2. Commodified Art - By highlighting the commodification of art, the collection opens up avenues for artists and galleries to reframe their work and challenge cultural and religious ideals that have been capitalized upon.
3. Cultural Critique - Through its use of symbolism and satirical references, the collection provides a platform for cultural critique and invites other industries, such as film and literature, to engage in similar forms of social commentary.
Industry Implications
1. Fashion - The Bernhard Willhelm Fall/Winter 2018 collection challenges traditional fashion norms and provides a disruptive opportunity for fashion brands to incorporate art-inspired elements in their designs.
2. Art - The collection's focus on art tropes provides an opportunity for artists and galleries to explore new forms of expression and challenge established notions of artistic representation.
3. Entertainment - The collection's use of Hollywood symbols and cultural references opens up disruptive opportunities for filmmakers and content creators to push boundaries and engage in satirical storytelling.