The Ben's Original Plant Powered meals are a new lineup of products from the Mars-owned brand focused on delivering impressive flavor, quality and convenience for consumers to appreciate.
The products come in three flavors including Sweet Potato & Chickpea Tikka Masala, Spicy Lentil Stew and Chilli Non-Carne. The product line will also feature the limited-edition Katsu Curry and Korean BBQ options to choose from. The meals can be quickly prepared in the microwave in just 90-seconds flat.
Marketing Manager Gareth Williams spoke on the new Ben's Original Plant Powered meals saying, "We’re seeing a permanent shift in eating habits in the UK, with shoppers increasingly looking for health. While this is a broad definition, plant-based diets are a critical part of this for many and are here to stay. For many shoppers, this isn’t about eliminating meat completely, but eating less of it."
Microwaveable Plant-Based Meals
Ben's Original Plant Powered Meals are Ready in 90-Seconds
Trend Themes
1. Plant-based Convenience Meals - Opportunities lie in creating plant-based options for busy professionals that lack prep-time but still seek flavor and health benefits.
2. Microwaveable Meal Options - Innovation opportunities exist for companies to enhance the quality and taste of microwaveable meals to cater to time-sensitive consumers.
3. Limited-edition Product Lineups - Brands have opportunities to create hype and demand for their products by offering limited edition flavors and products that encourage consumers to try new items regularly.
Industry Implications
1. Food and Beverage - The food industry should embrace plant-based diets and create more innovative, easy-to-prepare plant-based options for busy consumers.
2. Consumer Packaged Goods - There is a need for companies in the consumer packaged goods industry to develop microwaveable meal options for consumers with busy lifestyles and limited time to prepare meals while maintaining convenience and quality.
3. Marketing and Advertising - Marketing and advertising firms have an opportunity to develop campaigns around limited edition or seasonal product releases, to generate consumer excitement and sales.