The Ben's Original Plant Powered meals are a new lineup of products from the Mars-owned brand focused on delivering impressive flavor, quality and convenience for consumers to appreciate.
The products come in three flavors including Sweet Potato & Chickpea Tikka Masala, Spicy Lentil Stew and Chilli Non-Carne. The product line will also feature the limited-edition Katsu Curry and Korean BBQ options to choose from. The meals can be quickly prepared in the microwave in just 90-seconds flat.
Marketing Manager Gareth Williams spoke on the new Ben's Original Plant Powered meals saying, "We’re seeing a permanent shift in eating habits in the UK, with shoppers increasingly looking for health. While this is a broad definition, plant-based diets are a critical part of this for many and are here to stay. For many shoppers, this isn’t about eliminating meat completely, but eating less of it."
Microwaveable Plant-Based Meals
Ben's Original Plant Powered Meals are Ready in 90-Seconds
Trend Themes
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Plant-based Convenience Meals — Opportunities lie in creating plant-based options for busy professionals that lack prep-time but still seek flavor and health benefits.
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Microwaveable Meal Options — Innovation opportunities exist for companies to enhance the quality and taste of microwaveable meals to cater to time-sensitive consumers.
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Limited-edition Product Lineups — Brands have opportunities to create hype and demand for their products by offering limited edition flavors and products that encourage consumers to try new items regularly.
Industry Implications
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Food and Beverage — The food industry should embrace plant-based diets and create more innovative, easy-to-prepare plant-based options for busy consumers.
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Consumer Packaged Goods — There is a need for companies in the consumer packaged goods industry to develop microwaveable meal options for consumers with busy lifestyles and limited time to prepare meals while maintaining convenience and quality.
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Marketing and Advertising — Marketing and advertising firms have an opportunity to develop campaigns around limited edition or seasonal product releases, to generate consumer excitement and sales.