Pro skater Ben Nordberg, who hails from Bath, England, appears in this editorial for The Block magazine, Issue #25. Photographed by Beau Grealy, this mostly black and white shoot, called 'Paranoid,' features the young skateboarding pro doing his thing -- and doing it with style and swagger.
Nordberg, who is sponsored by the likes of Vans Shoes, WeSC and Nueu Eyewear, dons clothing chosen by stylist James Worthington-DeMolet. With an attitude that is calm and cool, bordering on pensive, Ben Nordberg showcases a mix of dapper and laid-back styles, including the ultimate juxtaposition of a black tux jacket and jeans (as he holds his skateboard, of course) and much more casual pieces including a rocker tee, jeans and hoodie.
Skater Swagger Shoots
Ben Nordberg has Effortless Style and Attitude in The Block Issue 25
Trend Themes
1. Skater Fashion - Disruptive innovation opportunity: Establish a fashion trend that captures the effortless style and swagger of pro skaters, appealing to a wider audience.
2. Skateboard Lifestyle - Disruptive innovation opportunity: Develop a lifestyle brand that encompasses the attitude and culture of skateboarding, offering products and experiences to enthusiasts.
3. Skateboarding Media - Disruptive innovation opportunity: Launch a digital media platform dedicated to showcasing the artistry and talent of pro skateboarders, providing a platform for them to showcase their skills and gain exposure.
Industry Implications
1. Skateboarding Apparel - Disruptive innovation opportunity: Develop a clothing line that combines dapper and laid-back styles, catering to the fashion needs of skaters.
2. Skateboarding Equipment - Disruptive innovation opportunity: Introduce innovative skateboarding equipment that enhances performance and comfort for pro skaters.
3. Skateboarding Photography - Disruptive innovation opportunity: Create a platform or service that connects professional skateboarders with talented photographers for dynamic and creative skateboarding shoots.