Although it might seem as though Ben & Jerry's has created a line of feminist ice creams, it's actually a creative and clever concept by writer Amanda McCall. She imagines what flavors would be like if inspired by some of the most prominent women in the world including Oprah Winfrey, Hillary Clinton, Beyonce Knowles and Mindy Kaling.
Since Ben & Jerry's has created some very unique flavors in the past to pay tribute to different things, it's not completely bizarre to think of fun options in this way. After all, referring to buzz topics is something many brands are trying to do to stay on top of the competition and appeal to consumers in more appealing ways. It doesn't hurt that the feminist Ben & Jerry's flavors are tried and true.
Feminist Ice Creams
Amanda McCall Creates Unique Ben & Jerry's Flavor Centering on Inspiring Women
Trend Themes
1. Feminist Ice Creams - Opportunity for ice cream brands to create unique flavors inspired by influential women, appealing to consumers looking for inclusive and empowering products.
2. Brand Tributes - Brands can pay tribute to popular figures or social movements by creating unique variations of their products, increasing consumer interest and loyalty.
3. Buzz-inspired Marketing - Brands can leverage current buzz topics and cultural references to engage consumers, staying ahead of the competition and capturing attention.
Industry Implications
1. Ice Cream - Ice cream brands have an opportunity to tap into the trend of feminism by creating flavors that reflect influential women, catering to socially conscious consumers.
2. Food and Beverage - The food and beverage industry can capitalize on the trend of brand tributes by creating products that pay homage to popular figures or social movements, attracting consumer interest and creating brand loyalty.
3. Marketing and Advertising - Marketing agencies can help brands leverage buzz-inspired marketing to creatively engage consumers and generate brand awareness, taking advantage of current cultural trends and references.