Taking inspiration from bars being hubs for social activity, Carlsberg created beer taps that were able to bring people together in another way. Customers were encouraged to take photos of themselves and post them to Instagram with the #BarBandits tag, which was connected to a TV screen hosting a game in the bar.
Each time the Carlsberg beer tap was used, it acted like the arm of a lottery machine, setting off an animation on screen to have three identical Instagram photos show up on the screen of the TV. When three matching photos showed up on-screen, the Instagram user was able to claim a free Carlsberg beer at the bar. Naturally, with more people in the bar taking pictures, the chances of winning get slimmer, but it'd still be fun to play.
Lottery Beer Taps
Carlsberg Turned Bar Taps into Controllers for an Interactive In-Pub Game
Trend Themes
1. Interactive In-pub Games - Bars can create interactive in-pub games by using technology and social media platforms to encourage customer engagement.
2. Social Media Marketing Integration - Brands can integrate social media into their marketing campaigns by tapping into user-generated content and incentivizing customers to engage with their products or services through custom hashtags.
3. Gamification of Drinking Experience - Brands can gamify the drinking experience by using technology to create interactive games or experiences that incentivize customers to engage with their products or services in a fun and unique way.
Industry Implications
1. Beverage Industry - Beverage companies can enhance customer experiences by creating interactive games or experiences that incentivize customers to engage with their products in a fun and unique way.
2. Hospitality Industry - Bars, restaurants, and other hospitality businesses can enhance customer experiences by leveraging technology to create interactive games or experiences that incentivize customer engagement and social media sharing.
3. Advertising Industry - Advertisers can leverage technology and social media platforms to create innovative campaigns that encourage customer engagement and user-generated content while promoting their products or services.