Looking to help extend the brand's capabilities when it comes to offering the right product size, the new Guinness Hop House 13 beer lager bottles are aimed at different consumers.
The Guinness Hop House 13 lager will now be available in a new 12-pack with 330ml bottles and new 650ml individual sharing bottles. The new packaging from Guinness comes as a logical step to help offer consumers bottle sizes that are purported by industry professionals to be some of the most popular.
Craft beers are often packaged in a more artisanal way in larger bottles, which could be one of the driving factors for the new beer lager packaging from Guinness for the Hop House 13 libation.
Explaining the new packaging, Guinness Head of Innovation, Nick Curtis-Davis, said, "By introducing two new pack formats, we hope to increase our appeal to consumers across a wider range of drinking occasions, such as sharing with friends, and enable the off-trade to take advantage of this to maximise their profits."
Shareable Beer Packaging
The Guinness Hop House 13 Beer Lager Bottles are Focused on Experience
Trend Themes
1. Craft Beer Packaging - There is an opportunity for craft beer makers to innovate their packaging by offering more artisanal and diverse options.
2. Shareable Beverage Packaging - Similar to the Guinness Hop House 13, there is an opportunity for other beverage companies to create packaging that caters to sharing and socializing occasions.
3. Customized Product Sizing - Innovative companies can offer more product sizing options, like the Guinness Hop House 13, to cater to different consumer demographics and drinking occasions.
Industry Implications
1. Beverage Industry - Beverage companies can explore different packaging options and sizing to cater to consumer preferences and maximize profits.
2. Craft Beer Industry - Craft beer makers can innovate their packaging to create a more unique and artisanal experience that sets them apart in a crowded market.
3. Retail Industry - Retailers can take advantage of customizable product sizing to better cater to different consumer needs and optimize their profitability.