The tough economic times have produced a market in which a typical 18-pound keg is worth about $35. It's not the stale beer but, the stainless steel that boosts the price.
To combat would-be thieves from scarfing the kegs, Cincinnati distributors are installing GPS-tracking devices into the kegs. Is this really theft prevention or just an underage drinking squad?
Image by bradleypjohnson (Flickr).
Implications - The packaging of products has become more valuable than the goods they contain. Companies who find ways to reduce packaging can trim costs and pass savings onto consumers while affirming their commitment to the eco movement. This is a strategic opportunity to entice consumers to select your brand.
GPS To Track Alcohol
Beer Kegs Go High Tech
Trend Themes
1. GPS Tracking - Opportunity for companies to integrate GPS tracking technology into their products for theft prevention and enhanced security.
2. Packaging Innovation - Businesses can capitalize on reducing packaging to decrease costs, appeal to eco-conscious consumers, and differentiate their brand.
3. Eco Movement - Opportunity to align with the growing eco movement by emphasizing sustainable packaging practices and eco-friendly initiatives.
Industry Implications
1. Food and Beverage Distribution - GPS tracking technology can revolutionize the distribution industry by providing theft prevention measures and real-time tracking of products.
2. Technology and Security - Integration of GPS tracking into various industries offers opportunities for innovation and increased security measures.
3. Consumer Goods - Packaging innovation can benefit the consumer goods industry by reducing costs, attracting eco-conscious consumers, and creating a competitive advantage.