Since beer and sports naturally make a good team, Widmer Brothers partnered with the Portland Timbers to make its Hefeweizen the official craft beer for the team. The co-branding effort between the craft brewery and the Major League Soccer team means that as the Official Craft Beer of the Portland Timbers, the multi-packs of beer will feature joint branding for the full 2015 MLS season.
Beyond making its partnership known through packaging, the collaboration will also have the stadium feature a 16' Hefe glass along with signage in the stadium and LED display advertisements. Since this beer and this team are already close in the hearts of many people in Oregon, this partnership helps to strengthen this love all the more.
Collaborative Sports Beers
Combining Beer and Sports, Widmer Hefe Represents the Portland Timbers
Trend Themes
1. Collaborative Advertising - Opportunity for brands to collaborate with sports teams to co-brand products and increase visibility.
2. Sports Beer Partnerships - Emerging trend of craft breweries partnering with sports teams to create official craft beers for fans.
3. Stadium Branding - Opportunity for brands to showcase their products and gain exposure through signage and advertisements in sports stadiums.
Industry Implications
1. Craft Beer - Craft breweries can collaborate with sports teams to create official craft beers for fans.
2. Sports - Sports teams can partner with craft breweries to promote their brand and engage with fans.
3. Advertising - Brands can leverage sports partnerships to increase visibility and reach a targeted audience through stadium branding and co-branded products.