The Been Trill x Coke collaboration has given way to an immersive 360-degree video lookbook that provides a whole new way of exploring the collection. The interactive lookbook feature was created for the Been Trill x Coke collaboration by photographer, director and Instagram icon Pretty Puke, who is based in LA.
The overall experience of the 360-degree video lookbook is described by Pretty Puke as a "byproduct of today's culture," specifically the relationship between youth and traditional approaches to style in the Tumblr era.
The Been Trill x Coke lookbook features a group that includes Gabe of art collective Uzi and company laying around on an abandoned subway car at what seems like the end of the night. The unique experience of the Been Trill x Coke lookbook demonstrates the ways in which today's consumers are expecting to consume media.
360-Degree Video Lookbooks
The Been Trill x Coke Lookbook Was Shot on the NYC Subway
Trend Themes
1. Immersive 360-degree Video Lookbooks - More fashion brands can provide an interactive shopping experience using immersive 360-degree video lookbooks.
2. Alternative Video Advertising - More companies can explore alternative video advertising by providing immersive and interactive content like Been Trill x Coke lookbook.
3. Consumer Expectations for Interactive Media - Consumer demand for interactive and immersive media will continue to grow, creating opportunities for brands in various industries.
Industry Implications
1. Fashion - Fashion brands can incorporate immersive 360-degree video lookbooks to enhance the online shopping experience.
2. Advertising - Advertising agencies can explore alternative video advertising by providing immersive and interactive content for various brands.
3. Media and Entertainment - Media and entertainment companies can capitalize on the growing demand for immersive and interactive media by creating more engaging content.