At first the BEEloved Honey bottle appears to have an abstract organic aesthetic that simply ties in with the natural quality of the product. Nevertheless, the refracted form was greatly influenced by the hexagonal shape of the honeycomb coupled with the shape of a rock. Like a precious gem, the BEEloved Honey bottle subtly suggests how valuable each drop of honey is.
Designed by Tamara Mihajlovic, a graphic designer and illustrator based in Belgrade, Serbia, the BEEloved Honey branding extends to the logo and typography aesthetic as well. Inspired by the diamond lines found on a bee's wing, the theme of refraction is continued through these two sectors as well. Cohesive, clean and appropriate, the BEEloved Honey brand is on point.
Insect Wing-Inspired Branding
BEEloved Honey by Tamara Mihajlovic is Full of Refracted Forms
Trend Themes
1. Abstract Organic Aesthetic - Disruptive innovation opportunity: Explore the use of abstract organic aesthetics in branding to create unique and visually appealing products.
2. Refracted Forms - Disruptive innovation opportunity: Experiment with the concept of refraction in product design to create innovative and eye-catching packaging.
3. Inspired by Nature - Disruptive innovation opportunity: Draw inspiration from nature, such as insect wings, to create visually compelling and on-trend branding.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Apply insect wing-inspired branding to various food and beverage products for a fresh and captivating visual identity.
2. Packaging Design - Disruptive innovation opportunity: Incorporate refracted forms into packaging design across industries to create packaging that stands out on shelves.
3. Graphic Design - Disruptive innovation opportunity: Utilize abstract organic aesthetics and refraction themes in graphic design to create visually stunning and unique brand identities.