The Good People Brewing Company has launched a new beer called the Bearded Lady. The company has created its own version of a traditional wheat beer with this light-bodied, citrus-infused, easy-drinking ale.
The package to accompany this fresh new brew was created by Lewis Communications. It is a gold and brown can with the image of a bearded lady on it. The lady's image is illustrated and made into a profile view that accentuates the length of the beard, while highlighting the feminine features of the woman such as her long hair and lipstick.
This brew is a new take on traditional wheat beer, so the packaging had to be as inventive as the beer itself. The name and the label pair hand-in-hand and create a shockingly unique visual for consumers that is also a novelty item worth collecting.
Bearded-Female Beer Labels
This Light Citrus Wheat Beer Features a Bearded Lady on Each Can
Trend Themes
1. Inventive Packaging Design - Opportunity to create unique and attention-grabbing packaging that complements new product offerings.
2. Novelty Collectibles - Opportunity to create limited edition or novelty items that enhance the consumer experience and encourage brand loyalty.
3. Gender-inclusive Marketing - Opportunity to challenge traditional gender norms and create inclusive marketing campaigns that resonate with a diverse audience.
Industry Implications
1. Craft Beer - Craft breweries have the opportunity to differentiate themselves by experimenting with unique packaging designs and limited edition collectibles.
2. Beverage Packaging - Opportunity for packaging companies to work with beverage brands to create visually striking and unconventional designs that stand out on store shelves.
3. Marketing and Advertising - Opportunity for marketing agencies and brands to develop campaigns that challenge traditional gender stereotypes and appeal to a wider range of consumers.