This year's Pride Month is celebrated in a number of ways and this includes the latest Be True 2019 collection, which is an ongoing series by Nike. The latest capsule partners with Gilbert Baker, who is a political activist. The capsule highlights some of Nike's most iconic silhouettes once again.
The designs are rooted in its color palette, which celebrates the LGTBQ+ community. The eight color rainbow flat debuted in 1978, serving as a symbol that represents positivity, unity, and gay joy. The footwear selection includes the Air Max 720, Zoom Pegasus Turbo, Air Max 90, and the Air Tailwind 79 -- all of which honor the classic Baker handmade flag. The designers give each pair of sneakers a special handcrafted touch with an embroidered detail in eight layers in the form of the Swoosh.
Colorful Pride-Honoring Sportswear
The Nike Be True 2019 Collection Boasts New Vibrant Palettes
Trend Themes
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Pride-honoring Sportswear — Disruptive innovation opportunity: Create inclusive and diverse sportswear collections that celebrate different communities and their unique identities.
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Vibrant Color Palettes — Disruptive innovation opportunity: Explore the use of bold and vibrant color palettes in product design to cater to the growing demand for visually striking and expressive fashion items.
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Symbolic Collaborations — Disruptive innovation opportunity: Collaborate with influential activists or individuals to create product collections that promote meaningful social causes and symbolize unity and support.
Industry Implications
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Sports Apparel — Disruptive innovation opportunity: Integrate culturally inclusive designs and LGBTQ+ themes into sportswear offerings to better represent and engage diverse consumer groups.
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Footwear — Disruptive innovation opportunity: Experiment with unique embroidery techniques and personalized details to create limited edition sneakers that appeal to collectors and fashion enthusiasts.
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Fashion Retail — Disruptive innovation opportunity: Embrace partnerships and collaborations with activist figures or organizations to create exclusive product lines that resonate with socially conscious consumers.