Batchelors noodles is launching a new campaign and on-pack promotion in partnership with Pokémon to provide consumers with a way to win some exclusive prizes.
The campaign is set to launch January 27, 2022 to coincide with the launch of Pokémon Legends: Arceus and will offer fans the change to win one of 100 prizes each week. This includes Nintendo Switch consoles, plush toys, trading card games and more.
Brand Director for Quick Meals, Soups and Snacks at Premier Foods Naomi Shooman spoke on the Pokémon partnership with Batchelors noodles saying, "Following on from the previous success of gaming partnerships for Batchelors, we are delighted to be joining forces with Pokémon this year, the highest media grossing franchise in the world. Our on-pack promotion will give shoppers the chance to win a range of prizes and Pokémon products set to attract new shoppers to the category and encourage existing Batchelors fans to grab a pot or pack of Super Noodles or Pasta ‘n’ Sauce more often. We know that Batchelors is particularly popular with those aged 35- to 44-years-old, coupled with Pokémon’s wide-ranging appeal to younger adults, we see the partnership as a real recipe for success."
Anime-Branded Noodle Products
Batchelors Noodles Announced a Partnership with Pokémon
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