Playful Boutique Hotels

The Renovated Basing Street Rooms Engage a Sense of Musicality

London-based architects Alma-nac renovated the Basing Street Rooms, a four-storey Victorian residence, into a long-term hotel space for a record label.

The architects didn't take themselves too seriously with this project, installing multicolored herringbone patterns overtop of the parquet flooring. Keeping the client in mind, they also commissioned music memorabilia from Island Records, Stiff Records, ZTT and Sarm for the interiors. Architect Chris Bryant explains, "Alma-nac and the client were keen not to create a direct archive, instead choosing to distill the identity of each label into an abstracted language."

The color theme of each apartment is referenced by the record sleeve designs from a nearby recording studio's archive. The apartment layout is comprised of a combined living and kitchen area, large bedroom and smaller bathroom.
Trend Themes
1. Music-inspired Hotel Designs - Creating boutique hotel spaces that incorporate music memorabilia and abstracted language to represent different record labels.
2. Playful Interior Decor Themes - Using multicolored herringbone patterns and referencing record sleeve designs to add a playful touch to hotel spaces.
3. Long-term Hotel Spaces - Converting residential buildings into long-term hotel spaces, providing unique accommodation options for travelers.
Industry Implications
1. Hospitality - Hotels can adopt music-inspired decor themes to create unique guest experiences and attract music enthusiasts.
2. Interior Design - Interior designers can explore the use of playful and music-inspired elements to create engaging spaces for hotels or other client projects.
3. Record Label Memorabilia - Record labels can collaborate with hotels to showcase their memorabilia and create immersive experiences for guests.

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