The base2stay in London combines the comfort of luxury lodging with the most budget-friendly type of service: self-service.
The base2stay offers rooms starting at 81₤ with beds, private bathrooms and a mini kitchen, no more, no less, which is, essentially, all most short-term travelers need anyway.
The base2stay is a no-frills accommodation yet still offers luxuries like free Wi-Fi and flat-screen TVs. The self-service features are hidden in a cupboard which offers a microwave, kettle, fridge, dishes and cutlery as well as fair trade coffee and tea. Sounds like most hotels in North America, but base2stay is a unique concept for Europe; it doesn’t offer a bar, restaurant, spa or fitness facility.
With people more money-minded than ever, budget self-service hotels could be the way of the future.
Self-Service Hotels
Base2stay in London is Budget-Friendly, Looks like a Dorm
Trend Themes
1. Budget Self-service Hotels - The rise of budget self-service hotels presents an opportunity for disruption in the hospitality industry.
2. Minimalist Lodging - The base2stay concept of offering no-frills accommodations with essential amenities opens up possibilities for disruptive innovation in the hotel industry.
3. Luxury on a Budget - Combining luxury features such as free Wi-Fi and flat-screen TVs with affordable room rates creates a disruptive innovation opportunity in the hospitality sector.
Industry Implications
1. Hospitality - The hospitality industry can leverage the trend of budget self-service hotels to create new business models and cater to cost-conscious travelers.
2. Hotel - The hotel industry has the potential to embrace the minimalist lodging concept to offer streamlined and affordable accommodations to customers.
3. Travel - In the travel industry, the rise of luxury features in budget self-service hotels presents a disruptive opportunity to attract value-seeking customers.