Shiner Beer and Garrison Brothers Distillery partnered up to launch the limited-edition 24 oz. Barrel-Aged Doppelbock. The new brew is part of Shiner's 2022 Brewers Pride series and is expected to sell out quickly. The exclusive brew celebrates Shiner's most dedicated fans.
Carefully crafted with two-row premium, copper, and chocolate malts, as well as golden hops, the beer is aged in the ex-port casks that were used to craft the Garrison brothers' Guadalupe Bourbon. The Barrel-Aged Doppelbock boasts 12% ABV and is the first release of the Brewers Pride series. It offers a combination of unique flavors due to its slow aging in the one-of-a-kind casks. The result is a bold and innovative flavor that will appeal to beer connoisseurs.
Pride Series Aged Beers
The 24 Oz. Barrel-Aged Doppelbock is a Limited-Edition Beverage
Trend Themes
1. Barrel-aged Beers - Opportunity for breweries to expand their product offerings with unique and exclusive flavor profiles through partnerships and barrel aging techniques.
2. Limited-edition Beverages - Opportunity for businesses to create a sense of exclusivity and urgency among consumers by offering a limited-edition beverage or product that caters to a specific audience.
3. Brewer-fan Celebrations - Opportunity for brands to create an experience around their products by celebrating and engaging with their most loyal fans through exclusive releases and events.
Industry Implications
1. Breweries - Breweries can tap into the growing demand for unique and innovative craft beers by using barrel aging techniques and partnerships to create exclusive beers for a dedicated audience.
2. Distilleries - Distilleries can expand their revenue streams and reach new audiences by partnering with breweries to offer unique and limited-edition products that incorporate their spirits in the aging process.
3. Event and Hospitality - Event and hospitality companies can cater to beer enthusiasts by hosting exclusive events and experiences centered around limited-edition and barrel-aged beers, creating a unique and memorable experience for attendees.