Barcelona Beer Company incorporates the childhood nursery rhyme of the Three Little Pigs into its beer labels with a grown-up version of the piglet trio. Artist Jordi Andreu from Doodletown Designs has created these playful beer labels that feature the three pigs who refused to let a big wolf ruin their lives.
The Barcelona Beer Company is committed to being a trustworthy, honest and strong craft beer provider. With this in mind, Andreu designed these labels by hand. The fully grown pigs represent the integrity of the beer by portraying respect and tradition that is a theme throughout this classic nursery rhyme.
The little pigs from the old storybook are re-imagined as adult pigs who clearly enjoy the cool refreshing pale ale brew that they represent.
Nursery Rhyme Beer Branding
The Barcelona Beer Company Uses the Three Little Pigs as Its Mascots
Trend Themes
1. Craft Beer Label Art - Craft breweries can explore incorporating playful and creative designs on their beer labels to stand out in the market and appeal to consumers looking for unique experiences.
2. Nostalgic Branding - Brands can tap into nostalgia by incorporating familiar characters or themes from childhood stories into their branding, creating a sense of comfort and familiarity for consumers.
3. Storytelling Marketing - By using storytelling in their marketing, companies can engage consumers on a deeper level and create emotional connections with their brand.
Industry Implications
1. Craft Brewing - Craft breweries can leverage creative labeling strategies to differentiate themselves in a competitive craft beer market while captivating consumers with unique designs.
2. Graphic Design - Graphic designers can explore opportunities to collaborate with breweries, creating visually appealing and captivating beer labels that resonate with consumers.
3. Branding and Marketing - Branding and marketing agencies can explore the use of nostalgic themes and storytelling techniques to help their clients create memorable and engaging brand experiences.