Coca-Cola works in collaboration with Japanese streetwear imprint BAPE on a special set of BAPE bottles that equally features both of the brands' efforts. The refreshing new take the soda drink and adorns the packaging with graphics that refer to the emblems true to BAPE.
The silhouette of the bottle is the traditional 250 ml aluminum bottles, which are prominent in the Japanese market. There are two designs in total, which is centered around the Coca-Cola color palette and images. One of the bottles showcases the APE HEAD beneath the drink's logo against the FIRST CAMO background. The second bottle features Baby Milo sipping on the drink against a plain red background with "A Bathing Ape" additional branding.
Bespoke Logo Soda Bottles
Coca-Cola and BAPE Launch a Set of BAPE Bottles in Two Designs
Trend Themes
1. Collaborative Branding - More brands will partner together to create unique and distinctive products for customers.
2. Personalized Packaging - Brands will continue to offer bespoke packaging to distinguish their products in crowded markets.
3. Luxury Consumer Product Collaborations - More premium consumer brands will team up to create unique and high-end products for discerning customers.
Industry Implications
1. Beverage - Brands in the beverage industry will continue to experiment with packaging and branding to differentiate their products.
2. Fashion - Fashion brands will increasingly partner with other industries to offer unique products that showcase both brands' identities.
3. Luxury Goods - Collaborations between luxury goods brands will become more prevalent as companies look for new ways to appeal to wealthy customers.